For on-the-go and busy individuals who cannot afford to give so much time to prepare a fine meal, the road to keeping a healthy diet without compromising its appeal to the palate, only consists of one delicious and practical food choice—chicken, the new “It” meat.

A Healthier You
Apart from the usual healthy choices—lean meat and fish, poultry carries a misconception of being 'unhealthy' because of its skin's fat content. However, chicken is equally or can even be more beneficial to consume than its counterparts.

A champion source of lean, low-fat protein, chicken helps the body build and develop muscles while aiding weight loss with its metabolism boosters like Selenium, and B-complex vitamins like Riboflavin.

This high-quality protein source contains the eightessential amino acids that the human body onstantly needs. It also packs a relatively low amount of fat, mostly of the unsaturated type, which consequentlyprotects against heart disease.

Eating chicken also prevents anemia as well as birth defects among pregnant women. The rest of its nutrients also help maintain a well-functioning nervous system, red blood cell formation, blood clotting, and healthier bones.

As a result, chicken is often recommended by physicians and nutrition counsellors as the best lternative to beef and pork, because it has less saturated fat. It is also a source of antioxidants that help avoid cell damage andprovides nutrientscrucial to carbohydrate,
protein, and fat metabolism.

Versatility
When it comes to food preparation, chicken provides a whole lot of options because of its incredible versatility. Even the busiest people can have chicken in various, simple ways.Depending on taste preference, chicken can be consumed plainly but can also be seasoned and marinated in various ways. Poultry can also be mixed with other ingredients to create salads, sandwiches, and main entrees.

Essentially, choosing chicken can offer an abundanceof simple and complexdishes that are healthy, delicious, and easy to make. Whether you get them fresh off the market, the cold storage, or get them in cans, the same positive benefits are in store for satisfaction.

As a healthy meat that keeps intact most nutritional benefits that an individual needsevery day and with a vast amount of dishes it can help create, chicken—whether fresh or canned—is definitely the new delicious and practical “It” meat for you.