Looking the part and living the part of a successful career woman consistently is the key to staying on top. Thus, it is important to bring out and maintain your beauty. Beauty, nowadays, is considered a currency—it is an asset that every working woman should have. Erika, for one, knows what this means. Fresh out of college, she landed a job as an account manager at an advertising agency in Makati.

“I really had to spend and invest so I would look good and presentable on a daily basis,” Erika shares. She also felt the need to reward herself for working so hard. Erika credits her regular visits to her dermatologist—for facials and other beautifying treatments—for having a good and healthy skin and staying beautiful.

For Erika, taking care of herself was one of the reasons why she became successful in her field today. “I feel beautiful inside and out, and it shows in everything I do,” she states. Many corporate executives are like Erika who value beauty for what it brings into the equation.

#BeautyIsPower is the current advocacy of the Philippine Dermatological Society (PDS). PDS is the only specialty society for dermatology which is duly accredited and recognized by the Philippine College of Physicians (PCP) and the Philippine Medical Association (PMA) making them Real Experts in Beauty.

Being the Real Experts on the latest, state-of- the-art, and popular treatment modalities to enhance beauty augmented by laser and other dermatocosmetic procedures, PDS Dermatologists can make you even more beautiful and thus, stand out among others.

PDS’ ongoing campaign to create awareness on the importance of maintaining good skin especially among executives and entrepreneurs is one way of empowering women. At the end of the day, beauty is a currency that you should value. It defines you and it can pave the way to a successful and meaningful life.

Log on to the official FB account of #DermAuthorityPDS at www.facebook.com/PDSBeautyIsPower for inspirational quotes, tips, success stories, and upcoming PDS events or promotions. #BeautyIsPowerPDS