Archive for February 2015

Home Archive for February 2015

(Manila, Philippines) It has been almost a year since Daylong first introduced its campaign for daily, cellular sun protection, advocating that sunscreen should be part of everyday skincare regimen. The trusted makers of Cetaphil launched Daylong to provide clinically-proven protection against the sun, all the way to the cellular and DNA level. With a state-of-the-art formula that has a uniquely light texture and a smooth finish, this Swiss brand successfully conveys its message for daily, deep, and complete solar defense.

While the whole city bustles in preparation for summertime, and for days of basking under the beautiful sun on some of the most exquisite local beaches, Daylong has been working quietly – preparing for something bigger.

Staying true to its commitment of caring for the skin, whether the sun is out or not, Daylong conducted a study to reveal that the sun exposure in the city has the same intensity as at the beach. Using sun sensors that can detect UV radiation, Daylong has shown that the UV radiation in the city of Manila reaches the same level as on the beaches of Boracay.

“The concept of the study was to support our advocacy for daily sunscreen wear. Daylong is new in the game, but this is how we want to make an impact – by undertaking a responsibility to provide daily sun care and protection that works even on a cellular level.” explains Jon Lee, Brand Manager of Daylong.

Daylong worked with five influential urbanites, whose schedules are immersed in city-living lifestyles. Each of them has a different role: student, blogger, runner, host and writer, and mother – but each shares the interest of balancing happy and successful lives.

These multi-faceted women are student and FOX Sports Asia courtside reporter, Janeena Chan; stylish mommy blogger who works on a 24-hour duty for 2 children, Jackie Go; the triathlete mom known as The Bull Runner who is a health and fitness inspiration to everyone, Jaymie Pizzaro; in-demand beauty blogger and owner of Catwalk Cosmetics and Wigs, Marj Sia; and lifestyle show writer and host, Marie Lozano.

Daylong produced a video where these five dynamic women show how they embody the lives we have today – always on-the-go, fulfilling duties simultaneously at home and at work or school, but always remaining protected from the sun.

Supporting this advocacy and in attendance was also Dr. Daisy Ismael, President of the Philippine Dermatological Society. Daylong’s commitment to daily sun care can be viewed online at www.Daylong.ph, and on Daylong Philippines’ social media pages: DaylongPH on Facebook and @DaylongPH on Twitter and Instagram.

The year 2015 started with a big bang as the Philippine composite index (PSEi) soared to an all-time high in the middle of January. Given the recent drop in oil prices to below $50/barrel, inflationary pressures have been tamed substantially. Likewise, despite IMF’s downgrade in the global growth forecast for 2015 and 2016, the Philippines still managed to receive an upgrade from the IMF. The Philippines has likewise affirmed itself as Investment Grade from three major ratings agencies. This positive outlook on the Philippines has many Filipinos looking for investment options that can allow them to save up for the future.

Instead of just depositing money in a bank, which has low returns, Philippine stocks are a stable long-term investment, given that the economy has been performing well and that inflation is projected to be low in 2015, says Lexter Azurin, Head of Research at UTrade, the online securities brokerage of Unicapital Securities, Inc. (USI). He continues, “To accommodate Filipinos’ needs for a convenient investment service, we created a unique program that they can invest in over the long term, called SIP.”

SIP or UTrade’s Stock Investment Program uses a peso-cost averaging strategy, in which a fixed amount is invested over the long term at regular intervals on a particular stock. Since this does not rely on the current purchase price of a given stock, the cumulative average of the investment will result in a profit in the long run.

The four-step UTrade SIP process is simple. First, choose from UTrade’s recommended basket of stocks. Second, determine how much to invest, starting with as low as P5,000. Third, decide on the frequency of investments, which can be weekly, monthly, quarterly, or semi-annually. Fourth, identify your long-term goal and determine how long the investment will last.

To make it even more convenient, UTrade will send an email before the next trade to remind clients of their upcoming transaction. For more information on how to invest, visit www.utradeph.com and likewww.facebook.com/UnicapitalOnline.

There’s been a growing interest in Vitamin-D in the medical community, after multiple studies revealed that Vitamin D deficiency is actually a prevalent problem worldwide. According to these studies, some groups of individuals were observed to be more prone to having this condition versus others. Included in these groups were the dark-color skinned, the elderly and women.

Recent tests conducted in the Philippines commissioned by trusted healthcare provider Unilab showed that 68% of the female participants screened for Vitamin D deficiency had inadequate levels of the said vitamin in the body. The figure of vitamin D deficient male participants registered at 30%, which is significantly lower than the percentage of females, albeit still quite high.

Women were found to be at greater risk of being Vitamin “D-ficient” due to their biological make up. Women start off with having lower bone density than their male peers and reach the peak of their bone mass at an earlier age than men do. This means women have a higher calcium requirement than the opposite sex. And because Vitamin D plays an essential role in the body’s absorption of calcium, it follows that women need to have higher Vitamin D levels in their body compared to men.

The lack of Vitamin D is mostly attributed to the lack of sun exposure as the body generates Vitamin D only when the skin is directly exposed to the UVB rays of the sun. In fact, to meet the daily requirement of Vitamin D, studies suggest staying under the sun for approximately 20-30 minutes in between 10am and 2pm every day, exposing the majority of skin on the body directly to the sunlight. However because the modern lifestyle does not easily permit that, many individuals do not get enough sunlight exposure. And unfortunately, some women’s particular lifestyle choices like the use of sunscreen, SPF make-up, or even umbrellas when going under the sun inhibit them even more from getting enough sun exposure and therefore, Vitamin D. On the other hand, certain foods like eggs, milk and some particular types of fish may be considered as sources of Vitamin D. However, the quantity of the said vitamin contained in these food choices is very minute.

Serious attention should be placed on women with this vitamin deficiency since this condition not only affects one’s bone health but also one’s reproductive system and other important physiological functions. Studies have found that Vitamin D plays a role in pregnancy and growing a healthy baby. Conversely, low levels of the sunshine vitamin in women may lead to osteoporosis, infertility, bacterial vaginosis, suppressed immune response, mood swings, depression, and insulin resistance. Other studies even show a correlation between breast cancer and low Vitamin D levels in the blood. It is indicated that Vitamin D plays a part in preventing breast cancer cell growth and decreasing the risk of all cancers in women.

Medical experts suggest that men and especially women take this clinical deficiency seriously by ensuring that they have the right amount of Vitamin D level in the body. As Vitamin D may be difficult for most to get from the sun and near impossible to get from diet alone, experts are highly recommending a daily intake of supplement. Women who want to ensure their overall health should make a Vitamin D supplement a staple, to not run the risk of becoming “D-ficient” and prone to various life-threatening diseases.

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